linchpin

Mitch Joel – Twist Image

Mitch Joel is the President of Twist Image, author of CTRL ALT Delete, and  Six Pixels of Separation (which is also the name of his blog and podcast), these are his good things.

Good things to read.

The Art of The Pitch by Peter Coughter. There are few books that better illustrate the art, power and storytelling prowess that comes from being a good presenter. I went from loving this book to believing that the ability to be a great (ok, decent) presenter is directly linked to your level of success. No joke.

Linchpin by Seth Godin. I used to be an entrepreneur, then I worked for a bunch of companies, then I became an entrepreneur again. I used to wonder what it takes to keep oneself employable in this day and age. The answer was simpler than I thought: make yourself indispensable. No one has written about this more magically than Seth Godin.

The War of Art by Steven Pressfield. Most people whine about their work. Pressfield is a professional writer. He doesn’t get writer’s block… he simply does the work. This is an amazing book for anyone who procrastinates or thinks that there’s something out there that will help them get a move on. Read this book and get going.

Good things to watch.

Comedians In Cars Getting Coffee. This is a web series by Jerry Seinfeld. The title explains the premise. His guests have included everyone from Sarah Silverman to Don Rickles. From David Letterman to Larry David. It will not only make you laugh, but it will help you appreciate the very serious work that it takes to make us all laugh.

Good Life Project. I love this video interview series by Jonathan Fields. Long before I was invited on as a guest, I would watch and re-watch his amazingly deep interviews with people like Brene Brown, Dan Pink, Nancy Duarte and Dan Ariely. He has a gift for interviewing people.

Helvetica. This is an amazing documentary film by Gary Hustwit. Yes, a movie about the font Helvetica. This is true art and passion. Also, the filmography is just perfect.

Good things to use.

Buffer. This nifty little app allows you to choose online content and then decide how to share it online via Twitter, Facebook and more. I love this, because I typically read in the morning, so instead of flooding my feeds in one shot, Buffer app lets me stagger the links over a day or two.

Kindle App. I try to read as much as possible and I love books. I now read books exclusively on my iPhone with the Kindle app. Everytime I open it and see the hundreds of books, I marvel at the technological brilliance of being able to carry that many books around with me in my pocket.

LEGO Architecture. LEGO isn’t just for kids. I love building these more complex LEGO kits. I find it both relaxing and creative. Plus, this LEGO Architecture series allows me to feel both like an adult and a kid at the same time… who wouldn’t want that? Currently working on the Solomon R. Guggenheim Museum model.

Connect with Mitch on Twitter, @MitchJoel.

Paul Copcutt – personal brand builder

These are Paul Copcutt’s good things

What are some good things you’ve read?

The Brand You 50 by Tom Peters – was the first book I read on personal branding and led me to doing what I do now. Made me realise that what I had been doing in a corporate career that starting in banking and ended in biotech (I failed math and biology in school) now had a label – personal branding. Still one of the better ‘tips’ books on the subject.

Linchpin by Seth Godin – great book to make people understand and realise the importance of taking charge of their careers (and lives). Make yourself indispensible.

Drive by Dan Pink – if you need to understand what motivates and inspires anyone you work with under the age of 35 read this. Also to help understand where the world of work (and more) is heading and why traditional models need to change.

What are some good things you’ve watched?

RSA Animate of Sir Ken Robinsons TED Talk – an entertaining and fast visual way to appreciate Sir Ken’s passion for changing education and why it is so key.

RSA Animate of Dan Pink’s summary of his book Drive – if you do not want to read the book, listen to author summary and visual capture in cartoon.

Start With Why? – TED Talk by Simon Sinek -no real need to pick up the book after watching this. He captures it all on one sheet of flipchart and makes a compelling case for starting with Why. After all what use is anything else or action unless you have a burning reason to do them .

What are some good things you’ve used?

StandOut assessment by Marcus Buckingham. A leader in the idea of maximising your strengths. I have always found it hard to even remember half the time what my Myers Brigs is, let alone what they mean. With this he distills your strengths down to two.

360 Reach assessment – the first and still the best personal brand assessment. Gather others perceptions of your brand and use that information to develop your unique message.

EvalYOUation – if you do not define your core values and what they mean to you how can you make objective decisions about your career, life and personal brand.? Take the time to get very clear on these, it sets your moral compass.