Alex McClafferty – Entrepreneur

Alex McClafferty is the co-founder of WP Curve, Content Club, ConvertPress and Informly. He lives in San Francisco with his beautiful wife Brittany and loves content marketing, powerlifting and making new friends. An ex-MBA and former wantrepreneur, Alex made the leap into entrepreneurship in July 2013 and hasn’t looked back.  These are his good things.

Good things to read.

The Sticking Point Solution.  Jay is called ‘The Billion Dollar Man’ for a reason. This book is the best I’ve read about business strategy… and I’ve read A LOT of business books. Jay unpacks 9 different ways your business can become stuck and breaks down the actual tactics and actions you can take to get your business back on track.

Poor Charlie’s Almanack.  When Warren Buffett says someone is a smart guy, it’s worth reading what they have to say. Charlie’s book on investment, psychology and mental models is absolutely brilliant. When you pick up this book, you might be thrown off by it’s ‘picturebook’ look and feel… but once you reach the Psychology of Human Misjudgment section… you will be highlighting, writing notes and bookmarking like your life depends on it.

Choose Yourself!  If there was a hashtag for James Altucher’s writing, it would be #nofilter. James challenged my assumptions and forced me to ask… why? Why should everyone follow the path most travelled? Although this book feels choppy in parts, James is honest, authentic and real. I read this book on my honeymoon, then told my wife and later, my co-founder to read it. It is that good!

Good things to watch.

The Wire.  To me, HBO series are the pinnacle of quality TV. You get characters that feel real, high production value and an evergreen storyline. I’ve watched this series twice. I will probably watch it again later this year.

Blackfish.  Documentaries sometimes present a one-sided account of the ‘facts’ to strengthen the impact of their story. In Blackfish, res ipsa loquitur… the thing speaks for itself. Check it out on Netflix.

Fight Club.  The first rule of Fight Club is… you don’t recommend Fight Club on 27 Good Things.

Good things to use.

Chuck Taylor All Stars.  This product has stood the test of time. First produced in 1917, these shoes are durable, comfortable and have been worn by NBA stars, rap icons and world class powerlifters. If you want to learn about how to develop a product for a low cost that can be customized to satisfy the wants of everyone, check out a Converse store… you can make your shoe any color, style or material that you like. Comfort, style and durability for $50.

Your gym membership.  I’m serious! You only need to do 45 minutes of exercise a few times a week to reap the benefits. If you really want to challenge yourself, try powerlifting. Powerlifters invest years into perfecting their form and strengthening their weaknesses, which is the same mindset you need for being a successful entrepreneur.

Duolingo.  Excuses for not learning a language – be gone! Duolingo is a brilliant app that will help you crush your New Year’s resolution of learning an exotic language. It’s fun, free and you can compete against your friends.

Connect with Alex on Twitter, @alexmcclafferty.


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