Paul Copcutt – personal brand builder

These are Paul Copcutt’s good things

What are some good things you’ve read?

The Brand You 50 by Tom Peters – was the first book I read on personal branding and led me to doing what I do now. Made me realise that what I had been doing in a corporate career that starting in banking and ended in biotech (I failed math and biology in school) now had a label – personal branding. Still one of the better ‘tips’ books on the subject.

Linchpin by Seth Godin – great book to make people understand and realise the importance of taking charge of their careers (and lives). Make yourself indispensible.

Drive by Dan Pink – if you need to understand what motivates and inspires anyone you work with under the age of 35 read this. Also to help understand where the world of work (and more) is heading and why traditional models need to change.

What are some good things you’ve watched?

RSA Animate of Sir Ken Robinsons TED Talk – an entertaining and fast visual way to appreciate Sir Ken’s passion for changing education and why it is so key.

RSA Animate of Dan Pink’s summary of his book Drive – if you do not want to read the book, listen to author summary and visual capture in cartoon.

Start With Why? – TED Talk by Simon Sinek -no real need to pick up the book after watching this. He captures it all on one sheet of flipchart and makes a compelling case for starting with Why. After all what use is anything else or action unless you have a burning reason to do them .

What are some good things you’ve used?

StandOut assessment by Marcus Buckingham. A leader in the idea of maximising your strengths. I have always found it hard to even remember half the time what my Myers Brigs is, let alone what they mean. With this he distills your strengths down to two.

360 Reach assessment – the first and still the best personal brand assessment. Gather others perceptions of your brand and use that information to develop your unique message.

EvalYOUation – if you do not define your core values and what they mean to you how can you make objective decisions about your career, life and personal brand.? Take the time to get very clear on these, it sets your moral compass.


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